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My college essay on Bitcoin and computers. First Draft. Thought you all might like this.

I always thought computers were simple. At their fundamental level, they are just 1s and 0s. An invisible dance of yes’s and no’s running through a sheet of silicon at billions of times per second. Computers are amazing and unique machines that will forever be apart of our lives. Our sheer dependence on computers motivated me to research the topic? As my understanding of this concept grew, so did my curiosity. I started researching computers as much as I could. I would spend hours a day browsing Youtube and reading articles just to satisfy my interest. That’s why when my dad first brought up the topic of bitcoin during my freshman year, I wasn’t surprised to hear his enthusiasm. I had learned much about this currency over my couple years of research, but I knew very little about how to actually make money off it. He had been tracking the price for a few months and was considering buying a few, just to see what would happen. Little did either of us know; the price of this virtual coin would multiply nearly 30 times in just a few short months.
A few weeks passed and eventually he brought up the topic of buying bitcoin again. His initial interest inspired me to look more into currency and how it worked. I told my dad there was another way to make money off of bitcoins: Bitcoin miners. These impressive and powerful computers are precisely optimized to earn these coins, and I knew I could make one. I explained how this was my once in a lifetime opportunity, like how he explained to me that he missed out on investing in Apple in the 80s. “It could be a money-printing machine,” I joked. With our excitement peaked, we decided to split the $2,000 investment 50/50, and I started the buying process.
I started the process by buying the parts of the machine. I had learned that like Legos, a computer consists of simple components to make the whole. However, unlike an ordinary everyday computer, ours would have a concentrated task. Mining bitcoin is not a complicated process for a computer to do. In essence, by completing simple math problems as quickly as possible, a computer process’ bitcoin transactions from around the world and is rewarded in a tiny fraction of a coin. As more and more transactions take place, the higher the demand for processing, and the higher the reward.
I was lucky enough to know how to build the computer. However, what I was not prepared for was the constant troubleshooting and maintenance I would have to give to this project. Sometimes the computer would simply turn off randomly, sometimes a part was not detected, and other times it merely just ran at half its optimized rate. I learned how to fix issues where there was no logical reason for the problem. Like a calculator, I always thought a computer could never mess up. My hundreds of hours of troubleshooting and blind hope quickly changed my view. I put a vast amount of free time into the project, knowing that potential it had. After lots of hard work, long nights, and determination, I had finally completed my dream project.
I was proud of what I had created. The computer was placed in my room and was like a pet. The loud but rhythmic fans helped me fall asleep, and the heat kept me warm during the winter. From school, I would monitor the machine, and if it had run into an error, I would simply restart it from my phone. My plan was working, and in a little over half a year, our investment should turn into profit. In only a few months, we were already halfway to making our money back. We were lucky because the price of bitcoin itself had doubled since we started, going from nearly $10,000 to $20,000 in a few short months, but as I looked at my account, I had no bitcoin. A few days earlier, hackers had stolen $64 million dollars from the company I mined with.
I felt like a victim. I had done everything right. I built the computer perfectly, I managed everything, I put the time in, and I put the effort in. I was robbed, and I was discouraged. Forced with no other option, we restarted our operation. Bitcoin was still increasing in price, we thought, so there was no reason to stop now. Our operation had restarted and was going well, but for the first time since we started, the price of bitcoin was not doing so well. The bubble was about to burst. It began with my hack, which made national news and hurt the price. Although the price recovered in a few weeks, it was going down again, fast. Believing it would improve, my dad and I decided to hold and not sell. A month later, Bitcoin was back to $8,000 per coin. The fad was over, and we couldn’t even make a profit over our cost of electricity. Again, I was robbed. I did nothing wrong and still lost almost everything. I decided to put the computer in a box and wait a few months; however, the wait was worthless. The coin plateaued at about $10,000, and it simply was not sustainable to continue mining. A year later, we sold the computers for parts and managed to make back about half our initial investment. It was over.
I had lost over $1,000 and months of time and effort. However, as I moved on and started to reflect on the experience, I was the winner. I learned so much about computers and how they operate. In the end, I had learned many skills, from patience and compassion to planning and researching. I had learned not only to build a computer but to manage systems and multitask. I learned countless lessons and gained essential and unique skills that I hope will carry me throughout life. This unique experience has taught me to always keep trying at what I believe in. There’s always an award for doing whatever I think is right. I hope to bring these beliefs and lessons with me throughout life, as I learn and grow from what I was taught. Whenever people ask me what computers are, I always laugh and explain how a computer is just a bunch of simple lego bricks working together to do complicated tasks. However, inside I still have trouble answering this simple question. It is merely just parts working together, but a computer is so much more complicated and beautiful than that. Honestly, I still don’t understand them.
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Why i’m bullish on Zilliqa (long read)

Edit: TL;DR added in the comments
 
Hey all, I've been researching coins since 2017 and have gone through 100s of them in the last 3 years. I got introduced to blockchain via Bitcoin of course, analyzed Ethereum thereafter and from that moment I have a keen interest in smart contact platforms. I’m passionate about Ethereum but I find Zilliqa to have a better risk-reward ratio. Especially because Zilliqa has found an elegant balance between being secure, decentralized and scalable in my opinion.
 
Below I post my analysis of why from all the coins I went through I’m most bullish on Zilliqa (yes I went through Tezos, EOS, NEO, VeChain, Harmony, Algorand, Cardano etc.). Note that this is not investment advice and although it's a thorough analysis there is obviously some bias involved. Looking forward to what you all think!
 
Fun fact: the name Zilliqa is a play on ‘silica’ silicon dioxide which means “Silicon for the high-throughput consensus computer.”
 
This post is divided into (i) Technology, (ii) Business & Partnerships, and (iii) Marketing & Community. I’ve tried to make the technology part readable for a broad audience. If you’ve ever tried understanding the inner workings of Bitcoin and Ethereum you should be able to grasp most parts. Otherwise, just skim through and once you are zoning out head to the next part.
 
Technology and some more:
 
Introduction
 
The technology is one of the main reasons why I’m so bullish on Zilliqa. First thing you see on their website is: “Zilliqa is a high-performance, high-security blockchain platform for enterprises and next-generation applications.” These are some bold statements.
 
Before we deep dive into the technology let’s take a step back in time first as they have quite the history. The initial research paper from which Zilliqa originated dates back to August 2016: Elastico: A Secure Sharding Protocol For Open Blockchains where Loi Luu (Kyber Network) is one of the co-authors. Other ideas that led to the development of what Zilliqa has become today are: Bitcoin-NG, collective signing CoSi, ByzCoin and Omniledger.
 
The technical white paper was made public in August 2017 and since then they have achieved everything stated in the white paper and also created their own open source intermediate level smart contract language called Scilla (functional programming language similar to OCaml) too.
 
Mainnet is live since the end of January 2019 with daily transaction rates growing continuously. About a week ago mainnet reached 5 million transactions, 500.000+ addresses in total along with 2400 nodes keeping the network decentralized and secure. Circulating supply is nearing 11 billion and currently only mining rewards are left. The maximum supply is 21 billion with annual inflation being 7.13% currently and will only decrease with time.
 
Zilliqa realized early on that the usage of public cryptocurrencies and smart contracts were increasing but decentralized, secure, and scalable alternatives were lacking in the crypto space. They proposed to apply sharding onto a public smart contract blockchain where the transaction rate increases almost linear with the increase in the amount of nodes. More nodes = higher transaction throughput and increased decentralization. Sharding comes in many forms and Zilliqa uses network-, transaction- and computational sharding. Network sharding opens up the possibility of using transaction- and computational sharding on top. Zilliqa does not use state sharding for now. We’ll come back to this later.
 
Before we continue dissecting how Zilliqa achieves such from a technological standpoint it’s good to keep in mind that a blockchain being decentralised and secure and scalable is still one of the main hurdles in allowing widespread usage of decentralised networks. In my opinion this needs to be solved first before blockchains can get to the point where they can create and add large scale value. So I invite you to read the next section to grasp the underlying fundamentals. Because after all these premises need to be true otherwise there isn’t a fundamental case to be bullish on Zilliqa, right?
 
Down the rabbit hole
 
How have they achieved this? Let’s define the basics first: key players on Zilliqa are the users and the miners. A user is anybody who uses the blockchain to transfer funds or run smart contracts. Miners are the (shard) nodes in the network who run the consensus protocol and get rewarded for their service in Zillings (ZIL). The mining network is divided into several smaller networks called shards, which is also referred to as ‘network sharding’. Miners subsequently are randomly assigned to a shard by another set of miners called DS (Directory Service) nodes. The regular shards process transactions and the outputs of these shards are eventually combined by the DS shard as they reach consensus on the final state. More on how these DS shards reach consensus (via pBFT) will be explained later on.
 
The Zilliqa network produces two types of blocks: DS blocks and Tx blocks. One DS Block consists of 100 Tx Blocks. And as previously mentioned there are two types of nodes concerned with reaching consensus: shard nodes and DS nodes. Becoming a shard node or DS node is being defined by the result of a PoW cycle (Ethash) at the beginning of the DS Block. All candidate mining nodes compete with each other and run the PoW (Proof-of-Work) cycle for 60 seconds and the submissions achieving the highest difficulty will be allowed on the network. And to put it in perspective: the average difficulty for one DS node is ~ 2 Th/s equaling 2.000.000 Mh/s or 55 thousand+ GeForce GTX 1070 / 8 GB GPUs at 35.4 Mh/s. Each DS Block 10 new DS nodes are allowed. And a shard node needs to provide around 8.53 GH/s currently (around 240 GTX 1070s). Dual mining ETH/ETC and ZIL is possible and can be done via mining software such as Phoenix and Claymore. There are pools and if you have large amounts of hashing power (Ethash) available you could mine solo.
 
The PoW cycle of 60 seconds is a peak performance and acts as an entry ticket to the network. The entry ticket is called a sybil resistance mechanism and makes it incredibly hard for adversaries to spawn lots of identities and manipulate the network with these identities. And after every 100 Tx Blocks which corresponds to roughly 1,5 hour this PoW process repeats. In between these 1,5 hour, no PoW needs to be done meaning Zilliqa’s energy consumption to keep the network secure is low. For more detailed information on how mining works click here.
Okay, hats off to you. You have made it this far. Before we go any deeper down the rabbit hole we first must understand why Zilliqa goes through all of the above technicalities and understand a bit more what a blockchain on a more fundamental level is. Because the core of Zilliqa’s consensus protocol relies on the usage of pBFT (practical Byzantine Fault Tolerance) we need to know more about state machines and their function. Navigate to Viewblock, a Zilliqa block explorer, and just come back to this article. We will use this site to navigate through a few concepts.
 
We have established that Zilliqa is a public and distributed blockchain. Meaning that everyone with an internet connection can send ZILs, trigger smart contracts, etc. and there is no central authority who fully controls the network. Zilliqa and other public and distributed blockchains (like Bitcoin and Ethereum) can also be defined as state machines.
 
Taking the liberty of paraphrasing examples and definitions given by Samuel Brooks’ medium article, he describes the definition of a blockchain (like Zilliqa) as: “A peer-to-peer, append-only datastore that uses consensus to synchronize cryptographically-secure data”.
 
Next, he states that: "blockchains are fundamentally systems for managing valid state transitions”. For some more context, I recommend reading the whole medium article to get a better grasp of the definitions and understanding of state machines. Nevertheless, let’s try to simplify and compile it into a single paragraph. Take traffic lights as an example: all its states (red, amber, and green) are predefined, all possible outcomes are known and it doesn’t matter if you encounter the traffic light today or tomorrow. It will still behave the same. Managing the states of a traffic light can be done by triggering a sensor on the road or pushing a button resulting in one traffic lights’ state going from green to red (via amber) and another light from red to green.
 
With public blockchains like Zilliqa, this isn’t so straightforward and simple. It started with block #1 almost 1,5 years ago and every 45 seconds or so a new block linked to the previous block is being added. Resulting in a chain of blocks with transactions in it that everyone can verify from block #1 to the current #647.000+ block. The state is ever changing and the states it can find itself in are infinite. And while the traffic light might work together in tandem with various other traffic lights, it’s rather insignificant comparing it to a public blockchain. Because Zilliqa consists of 2400 nodes who need to work together to achieve consensus on what the latest valid state is while some of these nodes may have latency or broadcast issues, drop offline or are deliberately trying to attack the network, etc.
 
Now go back to the Viewblock page take a look at the amount of transaction, addresses, block and DS height and then hit refresh. Obviously as expected you see new incremented values on one or all parameters. And how did the Zilliqa blockchain manage to transition from a previous valid state to the latest valid state? By using pBFT to reach consensus on the latest valid state.
 
After having obtained the entry ticket, miners execute pBFT to reach consensus on the ever-changing state of the blockchain. pBFT requires a series of network communication between nodes, and as such there is no GPU involved (but CPU). Resulting in the total energy consumed to keep the blockchain secure, decentralized and scalable being low.
 
pBFT stands for practical Byzantine Fault Tolerance and is an optimization on the Byzantine Fault Tolerant algorithm. To quote Blockonomi: “In the context of distributed systems, Byzantine Fault Tolerance is the ability of a distributed computer network to function as desired and correctly reach a sufficient consensus despite malicious components (nodes) of the system failing or propagating incorrect information to other peers.” Zilliqa is such a distributed computer network and depends on the honesty of the nodes (shard and DS) to reach consensus and to continuously update the state with the latest block. If pBFT is a new term for you I can highly recommend the Blockonomi article.
 
The idea of pBFT was introduced in 1999 - one of the authors even won a Turing award for it - and it is well researched and applied in various blockchains and distributed systems nowadays. If you want more advanced information than the Blockonomi link provides click here. And if you’re in between Blockonomi and the University of Singapore read the Zilliqa Design Story Part 2 dating from October 2017.
Quoting from the Zilliqa tech whitepaper: “pBFT relies upon a correct leader (which is randomly selected) to begin each phase and proceed when the sufficient majority exists. In case the leader is byzantine it can stall the entire consensus protocol. To address this challenge, pBFT offers a view change protocol to replace the byzantine leader with another one.”
 
pBFT can tolerate ⅓ of the nodes being dishonest (offline counts as Byzantine = dishonest) and the consensus protocol will function without stalling or hiccups. Once there are more than ⅓ of dishonest nodes but no more than ⅔ the network will be stalled and a view change will be triggered to elect a new DS leader. Only when more than ⅔ of the nodes are dishonest (66%) double-spend attacks become possible.
 
If the network stalls no transactions can be processed and one has to wait until a new honest leader has been elected. When the mainnet was just launched and in its early phases, view changes happened regularly. As of today the last stalling of the network - and view change being triggered - was at the end of October 2019.
 
Another benefit of using pBFT for consensus besides low energy is the immediate finality it provides. Once your transaction is included in a block and the block is added to the chain it’s done. Lastly, take a look at this article where three types of finality are being defined: probabilistic, absolute and economic finality. Zilliqa falls under the absolute finality (just like Tendermint for example). Although lengthy already we skipped through some of the inner workings from Zilliqa’s consensus: read the Zilliqa Design Story Part 3 and you will be close to having a complete picture on it. Enough about PoW, sybil resistance mechanism, pBFT, etc. Another thing we haven’t looked at yet is the amount of decentralization.
 
Decentralisation
 
Currently, there are four shards, each one of them consisting of 600 nodes. 1 shard with 600 so-called DS nodes (Directory Service - they need to achieve a higher difficulty than shard nodes) and 1800 shard nodes of which 250 are shard guards (centralized nodes controlled by the team). The amount of shard guards has been steadily declining from 1200 in January 2019 to 250 as of May 2020. On the Viewblock statistics, you can see that many of the nodes are being located in the US but those are only the (CPU parts of the) shard nodes who perform pBFT. There is no data from where the PoW sources are coming. And when the Zilliqa blockchain starts reaching its transaction capacity limit, a network upgrade needs to be executed to lift the current cap of maximum 2400 nodes to allow more nodes and formation of more shards which will allow to network to keep on scaling according to demand.
Besides shard nodes there are also seed nodes. The main role of seed nodes is to serve as direct access points (for end-users and clients) to the core Zilliqa network that validates transactions. Seed nodes consolidate transaction requests and forward these to the lookup nodes (another type of nodes) for distribution to the shards in the network. Seed nodes also maintain the entire transaction history and the global state of the blockchain which is needed to provide services such as block explorers. Seed nodes in the Zilliqa network are comparable to Infura on Ethereum.
 
The seed nodes were first only operated by Zilliqa themselves, exchanges and Viewblock. Operators of seed nodes like exchanges had no incentive to open them for the greater public. They were centralised at first. Decentralisation at the seed nodes level has been steadily rolled out since March 2020 ( Zilliqa Improvement Proposal 3 ). Currently the amount of seed nodes is being increased, they are public-facing and at the same time PoS is applied to incentivize seed node operators and make it possible for ZIL holders to stake and earn passive yields. Important distinction: seed nodes are not involved with consensus! That is still PoW as entry ticket and pBFT for the actual consensus.
 
5% of the block rewards are being assigned to seed nodes (from the beginning in 2019) and those are being used to pay out ZIL stakers. The 5% block rewards with an annual yield of 10.03% translate to roughly 610 MM ZILs in total that can be staked. Exchanges use the custodial variant of staking and wallets like Moonlet will use the non-custodial version (starting in Q3 2020). Staking is being done by sending ZILs to a smart contract created by Zilliqa and audited by Quantstamp.
 
With a high amount of DS; shard nodes and seed nodes becoming more decentralized too, Zilliqa qualifies for the label of decentralized in my opinion.
 
Smart contracts
 
Let me start by saying I’m not a developer and my programming skills are quite limited. So I‘m taking the ELI5 route (maybe 12) but if you are familiar with Javascript, Solidity or specifically OCaml please head straight to Scilla - read the docs to get a good initial grasp of how Zilliqa’s smart contract language Scilla works and if you ask yourself “why another programming language?” check this article. And if you want to play around with some sample contracts in an IDE click here. The faucet can be found here. And more information on architecture, dapp development and API can be found on the Developer Portal.
If you are more into listening and watching: check this recent webinar explaining Zilliqa and Scilla. Link is time-stamped so you’ll start right away with a platform introduction, roadmap 2020 and afterwards a proper Scilla introduction.
 
Generalized: programming languages can be divided into being ‘object-oriented’ or ‘functional’. Here is an ELI5 given by software development academy: * “all programs have two basic components, data – what the program knows – and behavior – what the program can do with that data. So object-oriented programming states that combining data and related behaviors in one place, is called “object”, which makes it easier to understand how a particular program works. On the other hand, functional programming argues that data and behavior are different things and should be separated to ensure their clarity.” *
 
Scilla is on the functional side and shares similarities with OCaml: OCaml is a general-purpose programming language with an emphasis on expressiveness and safety. It has an advanced type system that helps catch your mistakes without getting in your way. It's used in environments where a single mistake can cost millions and speed matters, is supported by an active community, and has a rich set of libraries and development tools. For all its power, OCaml is also pretty simple, which is one reason it's often used as a teaching language.
 
Scilla is blockchain agnostic, can be implemented onto other blockchains as well, is recognized by academics and won a so-called Distinguished Artifact Award award at the end of last year.
 
One of the reasons why the Zilliqa team decided to create their own programming language focused on preventing smart contract vulnerabilities is that adding logic on a blockchain, programming, means that you cannot afford to make mistakes. Otherwise, it could cost you. It’s all great and fun blockchains being immutable but updating your code because you found a bug isn’t the same as with a regular web application for example. And with smart contracts, it inherently involves cryptocurrencies in some form thus value.
 
Another difference with programming languages on a blockchain is gas. Every transaction you do on a smart contract platform like Zilliqa or Ethereum costs gas. With gas you basically pay for computational costs. Sending a ZIL from address A to address B costs 0.001 ZIL currently. Smart contracts are more complex, often involve various functions and require more gas (if gas is a new concept click here ).
 
So with Scilla, similar to Solidity, you need to make sure that “every function in your smart contract will run as expected without hitting gas limits. An improper resource analysis may lead to situations where funds may get stuck simply because a part of the smart contract code cannot be executed due to gas limits. Such constraints are not present in traditional software systems”. Scilla design story part 1
 
Some examples of smart contract issues you’d want to avoid are: leaking funds, ‘unexpected changes to critical state variables’ (example: someone other than you setting his or her address as the owner of the smart contract after creation) or simply killing a contract.
 
Scilla also allows for formal verification. Wikipedia to the rescue: In the context of hardware and software systems, formal verification is the act of proving or disproving the correctness of intended algorithms underlying a system with respect to a certain formal specification or property, using formal methods of mathematics.
 
Formal verification can be helpful in proving the correctness of systems such as: cryptographic protocols, combinational circuits, digital circuits with internal memory, and software expressed as source code.
 
Scilla is being developed hand-in-hand with formalization of its semantics and its embedding into the Coq proof assistant — a state-of-the art tool for mechanized proofs about properties of programs.”
 
Simply put, with Scilla and accompanying tooling developers can be mathematically sure and proof that the smart contract they’ve written does what he or she intends it to do.
 
Smart contract on a sharded environment and state sharding
 
There is one more topic I’d like to touch on: smart contract execution in a sharded environment (and what is the effect of state sharding). This is a complex topic. I’m not able to explain it any easier than what is posted here. But I will try to compress the post into something easy to digest.
 
Earlier on we have established that Zilliqa can process transactions in parallel due to network sharding. This is where the linear scalability comes from. We can define simple transactions: a transaction from address A to B (Category 1), a transaction where a user interacts with one smart contract (Category 2) and the most complex ones where triggering a transaction results in multiple smart contracts being involved (Category 3). The shards are able to process transactions on their own without interference of the other shards. With Category 1 transactions that is doable, with Category 2 transactions sometimes if that address is in the same shard as the smart contract but with Category 3 you definitely need communication between the shards. Solving that requires to make a set of communication rules the protocol needs to follow in order to process all transactions in a generalised fashion.
 
And this is where the downsides of state sharding comes in currently. All shards in Zilliqa have access to the complete state. Yes the state size (0.1 GB at the moment) grows and all of the nodes need to store it but it also means that they don’t need to shop around for information available on other shards. Requiring more communication and adding more complexity. Computer science knowledge and/or developer knowledge required links if you want to dig further: Scilla - language grammar Scilla - Foundations for Verifiable Decentralised Computations on a Blockchain Gas Accounting NUS x Zilliqa: Smart contract language workshop
 
Easier to follow links on programming Scilla https://learnscilla.com/home Ivan on Tech
 
Roadmap / Zilliqa 2.0
 
There is no strict defined roadmap but here are topics being worked on. And via the Zilliqa website there is also more information on the projects they are working on.
 
Business & Partnerships
 
It’s not only technology in which Zilliqa seems to be excelling as their ecosystem has been expanding and starting to grow rapidly. The project is on a mission to provide OpenFinance (OpFi) to the world and Singapore is the right place to be due to its progressive regulations and futuristic thinking. Singapore has taken a proactive approach towards cryptocurrencies by introducing the Payment Services Act 2019 (PS Act). Among other things, the PS Act will regulate intermediaries dealing with certain cryptocurrencies, with a particular focus on consumer protection and anti-money laundering. It will also provide a stable regulatory licensing and operating framework for cryptocurrency entities, effectively covering all crypto businesses and exchanges based in Singapore. According to PWC 82% of the surveyed executives in Singapore reported blockchain initiatives underway and 13% of them have already brought the initiatives live to the market. There is also an increasing list of organizations that are starting to provide digital payment services. Moreover, Singaporean blockchain developers Building Cities Beyond has recently created an innovation $15 million grant to encourage development on its ecosystem. This all suggests that Singapore tries to position itself as (one of) the leading blockchain hubs in the world.
 
Zilliqa seems to already take advantage of this and recently helped launch Hg Exchange on their platform, together with financial institutions PhillipCapital, PrimePartners and Fundnel. Hg Exchange, which is now approved by the Monetary Authority of Singapore (MAS), uses smart contracts to represent digital assets. Through Hg Exchange financial institutions worldwide can use Zilliqa's safe-by-design smart contracts to enable the trading of private equities. For example, think of companies such as Grab, Airbnb, SpaceX that are not available for public trading right now. Hg Exchange will allow investors to buy shares of private companies & unicorns and capture their value before an IPO. Anquan, the main company behind Zilliqa, has also recently announced that they became a partner and shareholder in TEN31 Bank, which is a fully regulated bank allowing for tokenization of assets and is aiming to bridge the gap between conventional banking and the blockchain world. If STOs, the tokenization of assets, and equity trading will continue to increase, then Zilliqa’s public blockchain would be the ideal candidate due to its strategic positioning, partnerships, regulatory compliance and the technology that is being built on top of it.
 
What is also very encouraging is their focus on banking the un(der)banked. They are launching a stablecoin basket starting with XSGD. As many of you know, stablecoins are currently mostly used for trading. However, Zilliqa is actively trying to broaden the use case of stablecoins. I recommend everybody to read this text that Amrit Kumar wrote (one of the co-founders). These stablecoins will be integrated in the traditional markets and bridge the gap between the crypto world and the traditional world. This could potentially revolutionize and legitimise the crypto space if retailers and companies will for example start to use stablecoins for payments or remittances, instead of it solely being used for trading.
 
Zilliqa also released their DeFi strategic roadmap (dating November 2019) which seems to be aligning well with their OpFi strategy. A non-custodial DEX is coming to Zilliqa made by Switcheo which allows cross-chain trading (atomic swaps) between ETH, EOS and ZIL based tokens. They also signed a Memorandum of Understanding for a (soon to be announced) USD stablecoin. And as Zilliqa is all about regulations and being compliant, I’m speculating on it to be a regulated USD stablecoin. Furthermore, XSGD is already created and visible on block explorer and XIDR (Indonesian Stablecoin) is also coming soon via StraitsX. Here also an overview of the Tech Stack for Financial Applications from September 2019. Further quoting Amrit Kumar on this:
 
There are two basic building blocks in DeFi/OpFi though: 1) stablecoins as you need a non-volatile currency to get access to this market and 2) a dex to be able to trade all these financial assets. The rest are built on top of these blocks.
 
So far, together with our partners and community, we have worked on developing these building blocks with XSGD as a stablecoin. We are working on bringing a USD-backed stablecoin as well. We will soon have a decentralised exchange developed by Switcheo. And with HGX going live, we are also venturing into the tokenization space. More to come in the future.”
 
Additionally, they also have this ZILHive initiative that injects capital into projects. There have been already 6 waves of various teams working on infrastructure, innovation and research, and they are not from ASEAN or Singapore only but global: see Grantees breakdown by country. Over 60 project teams from over 20 countries have contributed to Zilliqa's ecosystem. This includes individuals and teams developing wallets, explorers, developer toolkits, smart contract testing frameworks, dapps, etc. As some of you may know, Unstoppable Domains (UD) blew up when they launched on Zilliqa. UD aims to replace cryptocurrency addresses with a human-readable name and allows for uncensorable websites. Zilliqa will probably be the only one able to handle all these transactions onchain due to ability to scale and its resulting low fees which is why the UD team launched this on Zilliqa in the first place. Furthermore, Zilliqa also has a strong emphasis on security, compliance, and privacy, which is why they partnered with companies like Elliptic, ChainSecurity (part of PwC Switzerland), and Incognito. Their sister company Aqilliz (Zilliqa spelled backwards) focuses on revolutionizing the digital advertising space and is doing interesting things like using Zilliqa to track outdoor digital ads with companies like Foodpanda.
 
Zilliqa is listed on nearly all major exchanges, having several different fiat-gateways and recently have been added to Binance’s margin trading and futures trading with really good volume. They also have a very impressive team with good credentials and experience. They don't just have “tech people”. They have a mix of tech people, business people, marketeers, scientists, and more. Naturally, it's good to have a mix of people with different skill sets if you work in the crypto space.
 
Marketing & Community
 
Zilliqa has a very strong community. If you just follow their Twitter their engagement is much higher for a coin that has approximately 80k followers. They also have been ‘coin of the day’ by LunarCrush many times. LunarCrush tracks real-time cryptocurrency value and social data. According to their data, it seems Zilliqa has a more fundamental and deeper understanding of marketing and community engagement than almost all other coins. While almost all coins have been a bit frozen in the last months, Zilliqa seems to be on its own bull run. It was somewhere in the 100s a few months ago and is currently ranked #46 on CoinGecko. Their official Telegram also has over 20k people and is very active, and their community channel which is over 7k now is more active and larger than many other official channels. Their local communities also seem to be growing.
 
Moreover, their community started ‘Zillacracy’ together with the Zilliqa core team ( see www.zillacracy.com ). It’s a community-run initiative where people from all over the world are now helping with marketing and development on Zilliqa. Since its launch in February 2020 they have been doing a lot and will also run their own non-custodial seed node for staking. This seed node will also allow them to start generating revenue for them to become a self sustaining entity that could potentially scale up to become a decentralized company working in parallel with the Zilliqa core team. Comparing it to all the other smart contract platforms (e.g. Cardano, EOS, Tezos etc.) they don't seem to have started a similar initiative (correct me if I’m wrong though). This suggests in my opinion that these other smart contract platforms do not fully understand how to utilize the ‘power of the community’. This is something you cannot ‘buy with money’ and gives many projects in the space a disadvantage.
 
Zilliqa also released two social products called SocialPay and Zeeves. SocialPay allows users to earn ZILs while tweeting with a specific hashtag. They have recently used it in partnership with the Singapore Red Cross for a marketing campaign after their initial pilot program. It seems like a very valuable social product with a good use case. I can see a lot of traditional companies entering the space through this product, which they seem to suggest will happen. Tokenizing hashtags with smart contracts to get network effect is a very smart and innovative idea.
 
Regarding Zeeves, this is a tipping bot for Telegram. They already have 1000s of signups and they plan to keep upgrading it for more and more people to use it (e.g. they recently have added a quiz features). They also use it during AMAs to reward people in real-time. It’s a very smart approach to grow their communities and get familiar with ZIL. I can see this becoming very big on Telegram. This tool suggests, again, that the Zilliqa team has a deeper understanding of what the crypto space and community needs and is good at finding the right innovative tools to grow and scale.
 
To be honest, I haven’t covered everything (i’m also reaching the character limited haha). So many updates happening lately that it's hard to keep up, such as the International Monetary Fund mentioning Zilliqa in their report, custodial and non-custodial Staking, Binance Margin, Futures, Widget, entering the Indian market, and more. The Head of Marketing Colin Miles has also released this as an overview of what is coming next. And last but not least, Vitalik Buterin has been mentioning Zilliqa lately acknowledging Zilliqa and mentioning that both projects have a lot of room to grow. There is much more info of course and a good part of it has been served to you on a silver platter. I invite you to continue researching by yourself :-) And if you have any comments or questions please post here!
submitted by haveyouheardaboutit to CryptoCurrency [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

Update and Few Thoughts, a (Well-Typed) transcript: Liza&Charles the marketeers, Voltaire kick-off, PrisM and Ebb-and-Flow to fuck ETH2.0 Gasper, the (back)log of a man and a falcon, lots of companies, September Goguen time, Basho, 2021 Titans, Basho, Hydra and much more thoughts and prayers

Hi everybody this is Charles Hoskinson broadcasting live from warm sunny Colorado. I'm trying a new streaming service and it allows me to annotate a few things and simulcast to both periscope and youtube. Let's see how this works. I also get to put a little caption. I think for the future, I'm just for a while going to put: "I will never give away ada". So, when people repost my videos for giveaway scams they at least have that. First off, a thank you, a community member named Daryl had decided to carve a log and give his artistic impression of my twitter profile picture of me and the falcon so that always means a lot when I get these gifts from fans and also I just wanted to, on the back of the Catalyst presentation, express my profound gratitude and excitement to the community.
You know it's really really cool to see how much progress has been made in such a short period of time. It was only yesterday when we were saying "when Shelley"? Now Shelley's out and it's evolving rapidly. Voltaire is now starting to evolve rapidly and we're real close to Goguen. At the end of this month we'll be able to talk around some of the realities of Goguen and some of the ideas we have and give some dates for certain things and give you a sense of where that project is at. The good news is that we have gained an enormous amount of progress and knowledge about what we need to do and how to get that done and basically people are just executing and it's a much smaller task than getting us to Shelley. With Byron to Shelley we literally had to build a completely new cryptocurrency from the ground up. We had to have new ledger rules, new update system, we had to invent a way of transitioning from one system to another system and there's hundreds of other little innovations along the way: new network stack and so forth. Byron cosmetically looks like Shelley but under the hood it's completely different and the Shelley design was built with a lot of the things that we needed for Goguen in mind. For example, we built Shelley with the idea of extended UTXO and we built Shelley understanding what the realities were for the smart contract model and that's one of the advantages you get when you do this type of bespoke engineering. There's two consequences to that, one, the integration is significantly easier, and two, the integration is significantly faster. We won't look at that same complexity there.
The product update at the end of the month... We'll really start discussing around some of these things as well as talk about partners and talk about how the development ecosystem is going to evolve. There are a lot of threads throughout all three organizations that are happening simultaneously. Emurgo, they're really thinking deeply about DeFi and they've invited us to collaborate with them on things like stablecoins for example but we're also looking at oracles (oracle pools), DEX and these other things and because there are already people in market who have made mistakes, learned lessons, it gives us the benefit of hindsight. It means we can be much faster to market and we can build much more competitive things in market and the Cardano community gets first access to these next generation DeFi applications without a lot of the problems of the prior generations and that's super beneficial to us.
You know, the other side of it, is that Voltaire is going to have a systemic influence not just on community funding but also the overall evolution and direction of the platform. The longer it exists the more pervasive it will become. Probably first applied towards the Cardano foundation roadmap but later on it will definitely have a lot of influence and say over every element aspect of the system including the launch dApps and these other things. Basically, long term, the types of problems that Cardano solves so that's incredibly appealing to me and very exciting to me because it's like I have this giant community brain with the best and brightest of all of you working with us to get us where we need to go.
You know, another thing that was super encouraging, it's a small thing, but it shows us that we're definitely in the right direction was that we recently got a demo from Pramod (Viswanath) and his team out of university of Illinois on a protocol they create called PrisM which is a super fast proof-of-work protocol and they wrote this beautiful paper and they wrote code along with it that showed that PrisM is a ten thousand times faster than Nakamoto consensus. If you take the bitcoin proof-of-work protocol, you strip it out, you put PrisM in, you can run the entire bitcoin system 10000 times faster. They have these beautiful benchmarks to show that. Even in bad network conditions. (I'm) promoting this team, they're, they're real researchers, and they're real engineers, they use a lot of cool HPC concepts like springboarding and other things like that to accommodate that. Then I asked him in the presentation, I said well, how much faster if you replay the Ethereum chain? He says, well, that it takes a big performance hit, could be only maybe a hundred times because that model is not as easy to optimize and shard with standard computer science concepts. In fact in some cases there are limitations there that really can't be overcome. It turns out that we're more on that UTXO side than we are on the account side. As a coincidence or intent of the design of extended UTXO we're gonna have a lot easier time getting much higher performance where and when it's necessary.
I also approved this week a scaling up of the Basho project. In particular, to build a hydra prototype team. The science has gotten to a point where we can make a really competitive push in that particular direction. What does that mean? It means that in just a few short months we can de-risk technological approaches that long-term will give us a lot of fruit where and when the community decides that they need infrastructure like hydra. Now, here's the beautiful thing about hydra. If you watch my whiteboard back in September of 2017 when Cardano first hit market with Byron I talked about this concept of looking at scalability with a very simple test which is as you get more people in the system it stays at the same performance or it gets faster. We all experience systems that do this, for example, bittorrent, more people downloading something you tend to be able to get it faster and we all experience the converse which is, the system gets slower when you get more people. What does this mean? It means that hydra is an actual approach towards true scalability in the system and it's a lot easier to do than sharding even though we have a beautiful approach to get the sharding on the ledger side if we truly desire to go down that way. There's beautiful ideas that we are definitely in deep discussions about. That's a very complex thing. There was recently a paper ("Ebb-and-Flow Protocols: A Resolution of the Availability-Finality Dilemma") out of Stanford that showed that the Gasper protocol as proposed for ETH2.0 does have some security concerns and it's going to be the burden on the shoulders of the Ethereum 2.0 developers and Vitalik to address those concerns from those Stanford professors. Whenever you have these very complex protocols they have so many different ways they can break and things can go wrong so it's much more appealing when you don't have to embrace complexity to achieve the same. The elegance of hydra is that stake pool operators are very natural parties to put hydra channels on and every time we add one we get much more performance out of that and the system as it gets more valuable. The k factor increases which means you get more stake pull operators, which means you get more hydra channels, so with growth we get appreciation, with appreciation we get more decentralization, with more decentralization we get more performance. In essence, this spiritually speaking, is really what we meant when we said scalability. That the system will always grow to meet its particular needs and we have a very elegant way of moving in that direction that doesn't require us to embrace very sophisticated techniques. It's not to say that these techniques don't have a place and purpose but it says that the urgency of implementing these is gone and we then have the luxury to pick the best science when it's ready instead of rushing it to market to resolve a crisis of high fees. We'll never have that crisis so there's a beauty to Cardano that is missing, I in my view, from many cryptocurrencies and blockchains in the marketplace and we're now seeing that beauty shine through. Not only through our community who are so passionate and amazing but in the science and the engineering itself and how easy it is for us to navigate the concepts. How easy it is for us to add more things, to take some things away, to clean some things up here and there and our ability to move through.
I never imagined when in 2015 I signed up to go in on this crazy ride and try to build a world financial operating system we would have made as much progress as we made today. We've written more than 75 research papers as an organization many of which are directly applicable to Cardano. We've got great partners who work with Nasa and Boeing and Pfizer, massive companies, that have 10 years of history and millions of users to come in and help us grow better. We've worked with incredible organizations, major universities like university of Wyoming, university of Edinburgh, Tokyo, tech professors all across the world. We've worked with incredible engineering firms like VacuumLabs and AtixLabs and Twig and Well-Typed, runtime verification, QuviQ and dozens of others along the years and despite the fact that at times there's been delays and friction throughout this entire journey we've mostly been aligned and we keep learning and growing. It gives me so much hope that our best days are ahead of us and an almost fanatical belief that success is inevitable in a certain respect. You see because we always find a way to be here tomorrow and we always find a way to make tomorrow a better day than today and as long as that's the trend you're monotonically increasing towards a better tomorrow, you're always going to have that outcome, you're always going to be in a position where Cardano shines bright. Towards the end of the month we'll have a lot more to say about the development side and that'll be a beginning just like Voltaire is the beginning and then suddenly you now notice the beautiful parallelism of the roadmap. Shelley continues to evolve, partial delegation is coming, in fact, I signed the contract with vacuumlabs to bring that to Ledger (and Trezor). The Daedalus team is hard at work to make that feature apparent for everyone as is the Yoroi team.
You see that, with now Voltaire, and soon was Goguen, and these are not endpoints, rather they're just beginnings and they're never over. We can always make staking better, more diverse, more merit-based and entertain different control models, have better delegation mechanics, have better user experience. The same for smart contracts, that's an endless river and along the way what we've discovered is it's easy for us to work with great minds and great people. For example with testing of smart contracts I would love to diversify that conversation above and beyond what we can come up with and bring in some firms who have done this for a long time to basically take that part with us shoulder to shoulder and build beautiful frameworks to assist us. For example, runtime verification is doing this with, the EVM with a beautiful project called Firefly to replace Truffle. I believe that we can achieve similar ends with Plutus smart contracts.
When you ask yourself what makes a system competitive in the cryptocurrency space? In my view there are four dimensions and you have to have a good story for all four of those dimensions. You need security and correctness. A lot of people don't prioritize that but when they get that wrong it hurts retail people, it hurts everyday people, billions of dollars have been lost due to the incompetence and ineptitude of junior developers making very bad mistakes and oftentimes those developers faced no consequences. The people who lost money were innocent people who believed in cryptocurrencies and wanted to be part of the movement but didn't protect themselves adequately. That's a really sad thing and it's unethical to continue pushing a model that that is the standard or the likely outcome rather than a rare edge case. You have to as a platform, a third generation platformn invest heavily in giving the developers proper tools to ensure security and correctness. We've seen a whole industry there's been great innovations out of Quantstamp and ConsenSys and dozens of other firms in the space including runtime verification who have really made major leaps in the last few years of trying to improve that story. What's unique to Cardano is that we based our foundations on languages that were designed right the first time and there's over 35 years of history for the approach that we're following in the Haskell side that allows us to build high assurance systems and our developers in the ecosystem to build high assurance systems. We didn't reinvent the wheel, we found the best wheel and we're giving it to you.
I think we're going to be dominant in that respect as we enter 2021. Second, you look at things like ease of maintenance, ease of deployment, the life cycle of the software upgrades to the software and as we've demonstrated with things like the hard fork combinator and the fact that Voltaire is not just a governance layer for ada and Cardano but will eventually be reusable for any dApp deployed on our system. You have very natural tooling that's going to allow people to upgrade their smart contracts, their dApps and enable governance for their users at an incredibly low cost and not have to reinvent the governance wheel each and every application. This is another unique property to our system and it can be reused for the dApps that you deploy on your system as I've mentioned before. Performance is a significant concern and this was often corrupted by marketers especially ICO marketers who really wanted to differentiate (and) say: "our protocol tested on a single server in someone's basement is 500000 transactions per second" and somehow that translates to real life performance and that's antithetical to anyone who's ever to study distributed systems and understands the reality of these systems and where they go and what they do and in terms of performance. I think we have the most logical approach. You know, we have 10 years of history with bitcoin, it's a massive system, we've learned a huge amount and there's a lot of papers written about, a lot of practical projects and bitcoin is about to step into the world of smart contracts. We congratulate them on getting Schnorr sigs in and the success of Taproot. That means entering 2021, 2022, we are going to start seeing legitimate dApps DeFi projects, real applications, instead of choosing Ethereum or Algorand, EOS, Cardano, choosing bitcoin and they're adding a lot to that conversation. I think that ultimately that model has a lot of promise which is why we built a better one. There are still significant limitations with what bitcoin can accomplish from settlement time to the verbosity of contracts that can be written.
The extended UTXO model was designed to be the fastest accounting and most charitable accounting model ever, on and off chain, and hydra was designed to allow you to flex between those two systems seamlessly. When you look at the foundations of where we're at and how we can extend this from domain specific languages, for domain experts, such as Marlowe to financial experts, and the DSLs that will come later, for others, like lawyers and supply chain experts in medical databases and so forth and how easy it is to write and deploy these. Plutus being beautiful glue code for both on and off chain communications. I think we have an incredibly competitive offering for performance and when hydra comes, simply put, there'll be no one faster. If we need to shard, we're going to do that and definitely better than anybody else because we know where our security model sits and there won't be surprise Stanford papers to blindside us that require immediate addressing.
In terms of operating costs, this is the last component, in my view, and that's basically how much does it cost you the developer to run your application? There are really two dimensions, one is predictability and the other is amount. It's not just good enough to say: it's a penny per transaction today. You need to know that after you spend millions of dollars and months or years of effort building something and deploying something that you're not going to wake up tomorrow and now it's five dollars to do what used to cost a penny. You need that cost to be as low as possible and as predictable as possible and again the way that we architectured our system and as we turn things on towards the end of this year and as we enter into the next year we believe we have a great approach to achieve low operating cost. One person asks why Cardano? Well because we have great security and correctness in the development experience and tools with 35 years of legacy that were built right the first time and don't put the burdens of mistakes on your customers. They ask why Cardano and we say: well the chain itself is going to give you great solutions with identity value transformation and governance itself and as a consequence when you talk about upgrading your applications having a relationship with your customers of your applications and you talk about the ease of maintenance of those applications. There's going to be a good story there and we have beautiful frameworks like Voltaire that allow that story to evolve and we keep adding partners and who have decades of experience to get us along. We won't stop until it's much better. They asked why Cardano? We said because at the moment we're 10 times faster today than Ethereum today and that's all we really need for this year and next year to be honest and in the future we can be as fast as we need to be because we're truly scalable. As the system gets more decentralized the system improves performance and where and when we need to shard we can do that. We'll have the luxury of time to do it right, the Cardano way, and when people ask why Cardano? Because the reality is, it's very cheap to do things on our platform and the way we're building things. That's going to continue being the case and we have the governance mechanisms to allow the community to readjust fees and parameters so that it can continue being affordable for users. Everything in the system will eventually be customizable and parameterizable: from block size, to transaction fees and the community will be in a good position to dynamically allocate these things where and when needed so that we can enjoy as an ecosystem predictability in our cost.
In the coming weeks and months, especially in my company, we're going to invest a lot of time and effort into comparison marketing and product marketing. When I see people say, oh well, you've launched proof of stake, a lot of other people have done. I don't think those people fully appreciate the magnitude of what we actually accomplished as an ecosystem and the quality of the protocols that are in distribution. That's not their fault, it's our fault, because we didn't take the time in simplistic terms, not scientific papers and deep code and formal specifications, but rather everyday language, to really show why we're different. I admit that that's a product failing and that needs to be corrected so we hired a great marketing director, named Liza (Horowitz?) and she is going to work full time with me and others in the ecosystem, a great team of people, every single day to get out there and explain what we have done is novel, unique, competitive and special to our industry. Everything from Ouroboros and contrast to major other protocols from the EOSes and Algorands and the Tezos of the world. Why we're different, trade-offs we chose over them, to our network stack, to the extended UTXO model, to Plutus, to Marlowe and we're going to keep hammering away at that until we get it right and everybody acknowledges and sees what has been accomplished.
I've spent five years of my life, good years of my life, and missed a lot to get this project where it needs to go. All of our employees have invested huge sums of their personal lives, their time, their brand, their careers, in trying to make this the really most magical and special cryptocurrency and blockchain infrastructure around. No one ever signed up in this company or the other companies working on Cardano to work on a mediocre protocol. That's just another blockchain, they signed up to change the world, they signed up to build a system that legitimately can look at you in the face and say: one day we have the potential to have a billion users! That's what they signed up for and they showed up to play. They built technology that evolves in that direction with some certainty and great foundations and we have an obligation to market in a way that can show the world why, succinctly, with clarity. Understandably, this has been a failing in the past but you know what? You can always be better tomorrow that monotonically increasing make it better and that's what we're going to do. We recognized it and we're going to invest in it and with Voltaire if we can't do it. You the community can do it and we'll work with you. If you can do a better job and the funding will be there to get that done. In addition to this, we think about 2021 and we ask where does the future take us? I've thought a lot about this you know I've thought a lot about how do we get the next five years as we close out 2020 and here's the reality: we're not going to leave as a company until we have smart contracts and multi-asset and Voltaire has evolved to a point where the community can comfortably make decisions about the future of the protocol and that the staking experience has solidified and it's stable.
I don't care if this costs me millions or tens of millions of dollars out of my own pocket to make happen. I'm going to do that because that's my commitment to you, the community and every product update will keep pushing our way there. We'll continue to get more transparent, we'll continue to get more aggressive and hire more and parallelize more. Aware when we can, to deliver that experience so that Cardano gets where it needs to go. Then when we ask about where do we go next? The reality is that the science as an industry, the engineering as an industry has given a menu of incredibly unique attractive and sexy things that we can pursue. What we're going to do is work with the community and the very same tools that are turning on today, the Voltaire tools, the cardano.ideascale.com tools and we're going to propose a consortium and we're going to bring the best and brightest together and give a vision of where we can take the system in another five years. With the benefit of hindsight, massively improved processes, better estimation capabilities and the fact that we're not starting with two people at IOG. We're starting with 250 people and the best scientific division in our industry and the legacy of almost, nearly by the end of this year, 100 scientific papers. That's us, you know what, there's dozens of companies throughout the history who have worked on Cardano. It's about time to scale them up too and get client diversity. So come next year when the protocol has evolved to the point where it's ready for it, we'll have that conversation with you the community and that's going to be a beautiful conversation. At the conclusion of it, there's going to be certainty of how we're going to evolve over the next five years to get ourselves beyond the cryptocurrency space. I'm very tired of these conversations we have about: are you going to go to (coindesk's) consensus or not? Or who's going to be the big winner? What about Libra or what about this particular regulation and this crypto unicorn and this thing?
You know I've been in the space a long time and I've noticed that people keep saying the same things year after year in the same venues. Yes, the crowd sizes get larger and the amount of value at risk gets larger but I haven't seen a lot of progress in the places where I feel it is absolutely necessary for this technology to be permanent in the developing world. We need to see economic identity. People often ask what is the mission for Cardano? For us IOG, you look at economic identity and you take a look at a roadmap. For it, you scale up and down, and each and every step along the way, from open data, to self-sovereign identity, to financial inclusion. You can keep going down: to decentralized lending, decentralized insurance, decentralized banking. Each and every step along the way to economic identity. When you admit a blockchain tells you that, there's a collection of applications and infrastructure that you need to build.
My life's work is to get to a point where we have the technology to do that. The infrastructure to do that, with principles, and so we'll keep evolving Cardano and we'll keep evolving the space as a whole and the science as a whole until I can wake up and say: each box and that road to economic identity, for all people not just one group, we have a solution for that. I'm going to put those applications on Cardano and success for me is not about us being king of the crypto hill and having a higher market cap than bitcoin or being entrepreneur of the year coindesk's most influential person. It's meaningless noise, success for me is reflecting back at the things that we have accomplished together and recognizing that millions if not billions now live in a system where they all matter, they all have a voice, they all have an equal footing. The Jeff Bezos of the world have the very same experience as the person born in Rwanda and we're not done until that's the case. It's a long road, it's a hard road, but you know what? We're making progress, we have great people in Africa, we have great people in eastern Europe, we have great people in southeast Asia and great partners all along the way. Great people, Latin America, great people in south America, great people here in the United States.
When we talk about economic identity there are millions, if not tens of millions of Americans who don't have it. Same for Canadians, hundreds of thousands, who don't have it. Developed western cultures, it's the greatest blind spot of policy and as we enter into a depression as a result of coronavirus, add millions if not tens of millions more onto that list. Generations are being disenfranchised by this legacy system and we as an ecosystem, we as an entire community are offering a different way forward. Not hyper centralizationn not social credit but a way forward where you own your own money, your own identity, your own data. You're not a victim of surveillance capitalism, you're not a victim of civil asset forfeiture. When you say the wrong things, you get shut out of society. Each and every human being matters and I'm optimistic to believe that when you remind people that they matter they're gonna rise to the occasion. That is the point of my company. In the things that we do each and every day, that's our mission to give the platforms to the world so that those who don't have economic identity can get it and they can keep it and no one can take it from them and they can enjoy an ever increasing growth of standard of living wealth and prosperity.
However you want to measure that this is my goal post, I couldn't care less about the cryptocurrency space. It was a great place to start but the space needs to be reminded why it exists. Bitcoin was given a mandate on the back of the 2008 financial crisis to do something different. It was not given a mandate to go be a new settlement layer for central banks or a new way for the old guard to make more money and banks get bigger and for those who are in control to preserve their power. The whole point of doing something so crazy as to buy a coin that doesn't even exist in real life, that's just a bunch of numbers in the cloud, the whole point of that was so that we as a society could do something different than the way that we'd been doing things before. So, each and every member of the cryptocurrency space needs to remind everyone else from time to time why we're here and where did we come from and where are we going to go.
The beauty of Cardano is we have already achieved for the most part a decentralized brain and that momentum is pushing harder than ever. More and more scientists are waking up, more and more institutions are waking up, getting us there. The code we have, the right approach and I think we have a great competitive offering for 2021 as we go and battle the titans and that's going to be a lot of fun but we know who we are and where we're going and we're in the right places. It's so incredibly encouraging to see the stake pool operators not just be from California or Texas or New York or Canada. To see a lot of stake pool operators from the place that need the most, help everybody does matter and it means a lot to me for the people who are there but it means a lot to everybody to say that we have created an equal platform. It makes the participation of all of us so much more meaningful. We're not just talking to each other, we're talking to the world and by working together on this platform we're lifting the world up and giving people hope. That's the point, there's a lot more to do, we didn't get everything done. You never do you aspire, you work hard, you set a moon, shot and sometimes you can just get to orbit with the first go but you know what? When you build the next rocket you can go to Mars.
Thank you all for being with me, thank you all for being part of this. Today was a damn good day with the announcement of Voltaire. Go to cardano.ideascale.com. You can participate in that, so end of September is going to be a good day too. There's a lot of good days to come, in between a lot of hard days, doing tasks sometimes entirely forgettable but always necessary to keep the revolution going and the movement going. I cannot wait for 2021, our best days are ahead of us, because of you. You all take care now .
Source: https://www.youtube.com/watch?v=BFa9zL_Dl_w
Other things mentioned:
https://cardano.ideascale.com/
https://www.atixlabs.com/blockchain
https://www.well-typed.com/
https://www.vacuumlabs.com/
https://medium.com/interdax/what-is-taproot-and-how-will-it-benefit-bitcoin-5c8944eed8da
https://medium.com/interdax/how-will-schnorr-signatures-benefit-bitcoin-b4482cf85d40
https://quantstamp.com/
https://bloxian.com/bloxian-platforms/ (TWIG)
https://runtimeverification.com/firefly/
https://www.trufflesuite.com/
https://experts.illinois.edu/en/publications/prism-deconstructing-the-blockchain-to-approach-physical-limits (PrisM and not our Prism https://atalaprism.io/)
Ebb-and-Flow Protocols: A Resolution of the Availability-Finality Dilemma (aka Gasper and ETH2.0 fucker) https://arxiv.org/abs/2009.04987
http://www.quviq.com/products/
https://en.wikipedia.org/wiki/Schnorr_signature
submitted by stake_pool to cardano [link] [comments]

ETHE & GBTC (Grayscale) Frequently Asked Questions

It is no doubt Grayscale’s booming popularity as a mainstream investment has caused a lot of community hullabaloo lately. As such, I felt it was worth making a FAQ regarding the topic. I’m looking to update this as needed and of course am open to suggestions / adding any questions.
The goal is simply to have a thread we can link to anyone with questions on Grayscale and its products. Instead of explaining the same thing 3 times a day, shoot those posters over to this thread. My hope is that these questions are answered in a fairly simple and easy to understand manner. I think as the sub grows it will be a nice reference point for newcomers.
Disclaimer: I do NOT work for Grayscale and as such am basing all these answers on information that can be found on their website / reports. (Grayscale’s official FAQ can be found here). I also do NOT have a finance degree, I do NOT have a Series 6 / 7 / 140-whatever, and I do NOT work with investment products for my day job. I have an accounting background and work within the finance world so I have the general ‘business’ knowledge to put it all together, but this is all info determined in my best faith effort as a layman. The point being is this --- it is possible I may explain something wrong or missed the technical terms, and if that occurs I am more than happy to update anything that can be proven incorrect
Everything below will be in reference to ETHE but will apply to GBTC as well. If those two segregate in any way, I will note that accordingly.
What is Grayscale? 
Grayscale is the company that created the ETHE product. Their website is https://grayscale.co/
What is ETHE? 
ETHE is essentially a stock that intends to loosely track the price of ETH. It does so by having each ETHE be backed by a specific amount of ETH that is held on chain. Initially, the newly minted ETHE can only be purchased by institutions and accredited investors directly from Grayscale. Once a year has passed (6 months for GBTC) it can then be listed on the OTCQX Best Market exchange for secondary trading. Once listed on OTCQX, anyone investor can purchase at this point. Additional information on ETHE can be found here.
So ETHE is an ETF? 
No. For technical reasons beyond my personal understandings it is not labeled an ETF. I know it all flows back to the “Securities Act Rule 144”, but due to my limited knowledge on SEC regulations I don’t want to misspeak past that. If anyone is more knowledgeable on the subject I am happy to input their answer here.
How long has ETHE existed? 
ETHE was formed 12/14/2017. GBTC was formed 9/25/2013.
How is ETHE created? 
The trust will issue shares to “Authorized Participants” in groups of 100 shares (called baskets). Authorized Participants are the only persons that may place orders to create these baskets and they do it on behalf of the investor.
Source: Creation and Redemption of Shares section on page 39 of the “Grayscale Ethereum Trust Annual Report (2019)” – Located Here
Note – The way their reports word this makes it sound like there is an army of authorizers doing the dirty work, but in reality there is only one Authorized Participant. At this moment the “Genesis” company is the sole Authorized Participant. Genesis is owned by the “Digital Currency Group, Inc.” which is the parent company of Grayscale as well. (And to really go down the rabbit hole it looks like DCG is the parent company of CoinDesk and is “backing 150+ companies across 30 countries, including Coinbase, Ripple, and Chainalysis.”)
Source: Digital Currency Group, Inc. informational section on page 77 of the “Grayscale Bitcoin Trust (BTC) Form 10-K (2019)” – Located Here
Source: Barry E. Silbert informational section on page 75 of the “Grayscale Bitcoin Trust (BTC) Form 10-K (2019)” – Located Here
How does Grayscale acquire the ETH to collateralize the ETHE product? 
An Investor may acquire ETHE by paying in cash or exchanging ETH already owned.
Source: Creation and Redemption of Shares section on page 40 of the “Grayscale Ethereum Trust Annual Report (2019)” – Located Here
Where does Grayscale store their ETH? Does it have a specific wallet address we can follow? 
ETH is stored with Coinbase Custody Trust Company, LLC. I am unaware of any specific address or set of addresses that can be used to verify the ETH is actually there.
As an aside - I would actually love to see if anyone knows more about this as it’s something that’s sort of peaked my interest after being asked about it… I find it doubtful we can find that however.
Source: Part C. Business Information, Item 8, subsection A. on page 16 of the “Grayscale Ethereum Trust Annual Report (2019)” – Located Here
Can ETHE be redeemed for ETH? 
No, currently there is no way to give your shares of ETHE back to Grayscale to receive ETH back. The only method of getting back into ETH would be to sell your ETHE to someone else and then use those proceeds to buy ETH yourself.
Source: Redemption Procedures on page 41 of the “Grayscale Ethereum Trust Annual Report (2019)” – Located Here
Why are they not redeeming shares? 
I think the report summarizes it best:
Redemptions of Shares are currently not permitted and the Trust is unable to redeem Shares. Subject to receipt of regulatory approval from the SEC and approval by the Sponsor in its sole discretion, the Trust may in the future operate a redemption program. Because the Trust does not believe that the SEC would, at this time, entertain an application for the waiver of rules needed in order to operate an ongoing redemption program, the Trust currently has no intention of seeking regulatory approval from the SEC to operate an ongoing redemption program.
Source: Redemption Procedures on page 41 of the “Grayscale Ethereum Trust Annual Report (2019)” – Located Here
What is the fee structure? 
ETHE has an annual fee of 2.5%. GBTC has an annual fee of 2.0%. Fees are paid by selling the underlying ETH / BTC collateralizing the asset.
Source: ETHE’s informational page on Grayscale’s website - Located Here
Source: Description of Trust on page 31 & 32 of the “Grayscale Ethereum Trust Annual Report (2019)” – Located Here
What is the ratio of ETH to ETHE? 
At the time of posting (6/19/2020) each ETHE share is backed by .09391605 ETH. Each share of GBTC is backed by .00096038 BTC.
ETHE & GBTC’s specific information page on Grayscale’s website updates the ratio daily – Located Here
For a full historical look at this ratio, it can be found on the Grayscale home page on the upper right side if you go to Tax Documents > 2019 Tax Documents > Grayscale Ethereum Trust 2019 Tax Letter.
Why is the ratio not 1:1? Why is it always decreasing? 
While I cannot say for certain why the initial distribution was not a 1:1 backing, it is more than likely to keep the price down and allow more investors a chance to purchase ETHE / GBTC.
As noted above, fees are paid by selling off the ETH collateralizing ETHE. So this number will always be trending downward as time goes on.
Source: Description of Trust on page 32 of the “Grayscale Ethereum Trust Annual Report (2019)” – Located Here
I keep hearing about how this is locked supply… explain? 
As noted above, there is currently no redemption program for converting your ETHE back into ETH. This means that once an ETHE is issued, it will remain in circulation until a redemption program is formed --- something that doesn’t seem to be too urgent for the SEC or Grayscale at the moment. Tiny amounts will naturally be removed due to fees, but the bulk of the asset is in there for good.
Knowing that ETHE cannot be taken back and destroyed at this time, the ETH collateralizing it will not be removed from the wallet for the foreseeable future. While it is not fully locked in the sense of say a totally lost key, it is not coming out any time soon.
Per their annual statement:
The Trust’s ETH will be transferred out of the ETH Account only in the following circumstances: (i) transferred to pay the Sponsor’s Fee or any Additional Trust Expenses, (ii) distributed in connection with the redemption of Baskets (subject to the Trust’s obtaining regulatory approval from the SEC to operate an ongoing redemption program and the consent of the Sponsor), (iii) sold on an as-needed basis to pay Additional Trust Expenses or (iv) sold on behalf of the Trust in the event the Trust terminates and liquidates its assets or as otherwise required by law or regulation.
Source: Description of Trust on page 31 of the “Grayscale Ethereum Trust Annual Report (2019)” – Located Here
Grayscale now owns a huge chunk of both ETH and BTC’s supply… should we be worried about manipulation, a sell off to crash the market crash, a staking cartel? 
First, it’s important to remember Grayscale is a lot more akin to an exchange then say an investment firm. Grayscale is working on behalf of its investors to create this product for investor control. Grayscale doesn’t ‘control’ the ETH it holds any more then Coinbase ‘controls’ the ETH in its hot wallet. (Note: There are likely some varying levels of control, but specific to this topic Grayscale cannot simply sell [legally, at least] the ETH by their own decision in the same manner Coinbase wouldn't be able to either.)
That said, there shouldn’t be any worry in the short to medium time-frame. As noted above, Grayscale can’t really remove ETH other than for fees or termination of the product. At 2.5% a year, fees are noise in terms of volume. Grayscale seems to be the fastest growing product in the crypto space at the moment and termination of the product seems unlikely.
IF redemptions were to happen tomorrow, it’s extremely unlikely we would see a mass exodus out of the product to redeem for ETH. And even if there was incentive to get back to ETH, the premium makes it so that it would be much more cost effective to just sell your ETHE on the secondary market and buy ETH yourself. Remember, any redemption is up to the investors and NOT something Grayscale has direct control over.
Yes, but what about [insert criminal act here]… 
Alright, yes. Technically nothing is stopping Grayscale from selling all the ETH / BTC and running off to the Bahamas (Hawaii?). BUT there is no real reason for them to do so. Barry is an extremely public figure and it won’t be easy for him to get away with that. Grayscale’s Bitcoin Trust creates SEC reports weekly / bi-weekly and I’m sure given the sentiment towards crypto is being watched carefully. Plus, Grayscale is making tons of consistent revenue and thus has little to no incentive to give that up for a quick buck.
That’s a lot of ‘happy little feels’ Bob, is there even an independent audit or is this Tether 2.0? 
Actually yes, an independent auditor report can be found in their annual reports. It is clearly aimed more towards the financial side and I doubt the auditors are crypto savants, but it is at least one extra set of eyes. Auditors are Friedman LLP – Auditor since 2015.
Source: Independent Auditor Report starting on page 116 (of the PDF itself) of the “Grayscale Ethereum Trust Annual Report (2019)” – Located Here
As mentioned by user TheCrpytosAndBloods (In Comments Below), a fun fact:
The company’s auditors Friedman LLP were also coincidentally TetheBitfinex’s auditors until They controversially parted ways in 2018 when the Tether controversy was at its height. I am not suggesting for one moment that there is anything shady about DCG - I just find it interesting it’s the same auditor.
“Grayscale sounds kind of lame” / “Not your keys not your crypto!” / “Why is anyone buying this, it sounds like a scam?” 
Welp, for starters this honestly is not really a product aimed at the people likely to be reading this post. To each their own, but do remember just because something provides no value to you doesn’t mean it can’t provide value to someone else. That said some of the advertised benefits are as follows:
So for example, I can set up an IRA at a brokerage account that has $0 trading fees. Then I can trade GBTC and ETHE all day without having to worry about tracking my taxes. All with the relative safety something like E-Trade provides over Binance.
As for how it benefits the everyday ETH holder? I think the supply lock is a positive. I also think this product exposes the Ethereum ecosystem to people who otherwise wouldn’t know about it.
Why is there a premium? Why is ETHE’s premium so insanely high compared to GBTC’s premium? 
There are a handful of theories of why a premium exists at all, some even mentioned in the annual report. The short list is as follows:
Why is ETHE’s so much higher the GBTC’s? Again, a few thoughts:

Are there any other differences between ETHE and GBTC? 
I touched on a few of the smaller differences, but one of the more interesting changes is GBTC is now a “SEC reporting company” as of January 2020. Which again goes beyond my scope of knowledge so I won’t comment on it too much… but the net result is GBTC is now putting out weekly / bi-weekly 8-K’s and annual 10-K’s. This means you can track GBTC that much easier at the moment as well as there is an extra layer of validity to the product IMO.
I’m looking for some statistics on ETHE… such as who is buying, how much is bought, etc? 
There is a great Q1 2020 report I recommend you give a read that has a lot of cool graphs and data on the product. It’s a little GBTC centric, but there is some ETHE data as well. It can be found here hidden within the 8-K filings.Q1 2020 is the 4/16/2020 8-K filing.
For those more into a GAAP style report see the 2019 annual 10-K of the same location.
Is Grayscale only just for BTC and ETH? 
No, there are other products as well. In terms of a secondary market product, ETCG is the Ethereum Classic version of ETHE. Fun Fact – ETCG was actually put out to the secondary market first. It also has a 3% fee tied to it where 1% of it goes to some type of ETC development fund.
In terms of institutional and accredited investors, there are a few ‘fan favorites’ such as Bitcoin Cash, Litcoin, Stellar, XRP, and Zcash. Something called Horizion (Backed by ZEN I guess? Idk to be honest what that is…). And a diversified Mutual Fund type fund that has a little bit of all of those. None of these products are available on the secondary market.
Are there alternatives to Grayscale? 
I know they exist, but I don’t follow them. I’ll leave this as a “to be edited” section and will add as others comment on what they know.
Per user Over-analyser (in comments below):
Coinshares (Formerly XBT provider) are the only similar product I know of. BTC, ETH, XRP and LTC as Exchange Traded Notes (ETN).
It looks like they are fully backed with the underlying crypto (no premium).
https://coinshares.com/etps/xbt-provideinvestor-resources/daily-hedging-position
Denominated in SEK and EUR. Certainly available in some UK pensions (SIPP).
As asked by pegcity - Okay so I was under the impression you can just give them your own ETH and get ETHE, but do you get 11 ETHE per ETH or do you get the market value of ETH in USD worth of ETHE? 
I have always understood that the ETHE issued directly through Grayscale is issued without the premium. As in, if I were to trade 1 ETH for ETHE I would get 11, not say only 2 or 3 because the secondary market premium is so high. And if I were paying cash only I would be paying the price to buy 1 ETH to get my 11 ETHE. Per page 39 of their annual statement, it reads as follows:
The Trust will issue Shares to Authorized Participants from time to time, but only in one or more Baskets (with a Basket being a block of 100 Shares). The Trust will not issue fractions of a Basket. The creation (and, should the Trust commence a redemption program, redemption) of Baskets will be made only in exchange for the delivery to the Trust, or the distribution by the Trust, of the number of whole and fractional ETH represented by each Basket being created (or, should the Trust commence a redemption program, redeemed), which is determined by dividing (x) the number of ETH owned by the Trust at 4:00 p.m., New York time, on the trade date of a creation or redemption order, after deducting the number of ETH representing the U.S. dollar value of accrued but unpaid fees and expenses of the Trust (converted using the ETH Index Price at such time, and carried to the eighth decimal place), by (y) the number of Shares outstanding at such time (with the quotient so obtained calculated to one one-hundred-millionth of one ETH (i.e., carried to the eighth decimal place)), and multiplying such quotient by 100 (the “Basket ETH Amount”). All questions as to the calculation of the Basket ETH Amount will be conclusively determined by the Sponsor and will be final and binding on all persons interested in the Trust. The Basket ETH Amount multiplied by the number of Baskets being created or redeemed is the “Total Basket ETH Amount.” The number of ETH represented by a Share will gradually decrease over time as the Trust’s ETH are used to pay the Trust’s expenses. Each Share represented approximately 0.0950 ETH and 0.0974 ETH as of December 31, 2019 and 2018, respectively.

submitted by Bob-Rossi to ethfinance [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

~28-35 USD hourly
submitted by Draemeth to forhire [link] [comments]

[For Hire] Marketing and SEO

My name is Zack Frederick and I started doing marketing several years ago as i began my first yoga ‘e-business', realising very quickly that the difference between me and the next John Doe wasn’t the product but the presentation. So I set about, by trial and error, learning how I could sell more Yoga mats than John Doe. It wasn’t long before I realised I was very good at the marketing aspect, and I didn’t really like things like warehousing and distribution.
Today I’m most interested in building reports, designing paid campaigns and helping with Instagram.
I’ve compiled a few free tips for general marketing and SEO.

Brand awareness

First off. Influencers will not magically make your website successful. You have to be your own influencer. Over my tenor, I have spent thousands on social media analysis, rebranding and learning tricks like sticking state names across American products or even changing the colour of my website depending on the demographics of my audience. Spoilers, guys love red. Here’s an example data set. https://imgur.com/gallery/7OHIx
Last year, I ran a campaign for one of my shoe clients, and we used the pride of state consumers to grow his shoe business. I researched the best colours to use for different states and gave him a list, we put the state names across his shoes and marketed directly to them through instagram. It wasn’t long before his conversion metrics were soaring.
Here's an example report from one of my clients - https://prnt.sc/iisqv8

Value

I have worked with a lot of musicians, a big part of them started with low view, audio-only videos. I learnt quickly that for them to achieve success they had to provide value, so i told them to create videos. They did and then ta-da, they had 4500 views when they only had 200 view music videos before. For the next step, I even got them contacts with massive digital celebrities. My proudest connection having been ‘Ninja’ during the height of his fortnite campaign, I organised the marketing behind several viral Fortnite music parodies with now millions of views.

Trend riding

Make use of trends in your business. If something is so mainstream and big, why ignore it? In the past I have made use of the political trends in the American election with trump AND hillary brands on some of my clients products, with the pro trump and pro hillary supporters wanting to sport their political beliefs no matter the cost.
I see a lot of website based businesses underuse social media with broad attempts at Facebook ads and Instagram ads, ill go to digital marketing agencies and see they either have no social following or a huge botted one. It's a terrible idea to buy followers, if you want to cut corners then you should look at buying a smaller business with a bigger social following.
Here’s the impressions from a tweet I made on the first day of creating a company a twitter platform and using trend riding and collaboration to grow it https://prnt.sc/huziu6 4K Impressions on one tweet in 15 minutes - we hit 80k impressions in the first day. I did this from simply mimiking the formula for success from a similiar company account, i don't want to try change the magic formula for success.

Direction

Adapt

You really do have to stay in touch with your business to know what's working and what isn't, companies like Toys R Us refused to do that and stuck with huge stockpiles of star wars toys and then they collapsed. Blockbusters where ahead of the curve for digital movies and then they refused to change, Netflix changed and Netflix won. Amazon learnt to use online selling and left companies like Tescos with financial crisis.
The big boom in marketing that I’ve seen is social media marketing, marketers can create huge social following for companies and use that platform to sell content for extremely low costs in comparison to the tens of thousands it costs to use other platforms such as radio. Social media marketing has become somewhat controversial, but it is important to always stay open minded.

Collaboration** & Viral content

I can not stress the importance of working with other people. Every billionaire i know of has had a mentor, every big company success story had business partners. I've had far more success in clients who have listened to me and done collaborative work with digital celebs, with a dog product business making thousands of sales when they worked with vlogger Zoella and gave her free products.
Viral content is very important because every Youtuber with over 1 million subscribers has started off big and managed to keep it big, nobody grinded and slowly rose up at an equal exponent. Hard work is fine but being consistent and mixing it up, copying the viral content of others is an easy way of bringing in secondary viewership and traffic. Pewdiepie, the biggest youtuber on the planet, started with viral horror content. Ninja, the biggest streamer, grinded for 7 years but only truly struck gold with the virality of Fortnite. So it makes sense to repeat their methods.

Key words

It is an obvious thing to say but it's neglected, key words are very important. I had a crypto business come to me and ask why their site wasnt doing very well, and i looked through it and saw they never mentioned anything beyond bitcoin. Bitcoin is a very expensive key word to market, with costs of the raw word being as high as 38$ per click. I had to bring them down to earth with harsh truths, i rewrote their entire site using SEM tools in mind - with key words and phrases like "Altcoin exchange" and using the names of the top 100 altcoins across the site.

SEO

Search Engine Optimisation is the name given to increasing the value and raw volume of your organic traffic. A successful website always wants as many of the most likely consumer base to encounter their product because that’s the hardest point of digital business. Your websites SEO is determined by crawlers which regularly check up on your website and update their index which is later used by an algorithm to order results when someone ‘googles’ something.
Today I’m going to be talking you through some key points about SEO that I personally audit for businesses.

Domains

Https://Www.Example.Com is an example of something we call a ‘root domain’ which is made up of protocol (https://) subdomain (www.) domain name (example) and top-level domain (.com). These are the basic parts. It’s important that the protocol is the best and safest it can be or else google will punish you. It’s also important your domain name and top-level domain are appropriate and readable. The words used in your subdomain can also affect how customers interpret your website, websites can be named after their market base for easy marketing. In addition, the age and previous registrations of your domain matter. It’s important these factors are appropriately considered in your website. Be minimal with subdomains.

Targeting

Google knows where it’s users are and what they’re using from their browser data, IPs and MACs and then matches them with websites in their areas or appropriate to searches. Ever since the infamous 2016 update ‘Possum’ it is not something you can ignore. Even jobs based websites had to use the meta data ‘Jobs Schema’ (from 2017 onwards) to tell google where your website was focused. Location specific landing pages matter. You have to pay credence to DNS (domain name server) and Glue to keep TTL (time to load) and mobile in mind, especially with more mobile users than ever. CMS (customs) is also part of this discussion: themes and plugins are a factor in Google’s ranking. One way to improve TTL is through CDN’s and we have to consider how we approach them to rank better. Sometimes, you might face penalties and there are ways to know; that’s a little too hard to explain here but PM me for more.

Content

Nobody loves a book more than google. Robots will read all your website, even the stuff humans don’t bother with. Things like duplication will annoy Google who doesn’t like reading things twice. CTA’s (buttons basically) have to go somewhere nice and if they don’t work properly google will punish you. Human biases are important too. The user experience will effect their retention and Google will clock that. There’s also lots of minor things that can stack up: Filenames (help you rank on Images) Thin content (Google sees it as lazy) phrase diversity (spamming key words is noticed) and URL structures too! Make sure your in and outbound links are healthy as well as having keyword mapping where you assign the correct words to the right pages. Make sure your anchor texts (viewable when linking) are descriptive yet succinct. And finally: link velocity, a healthy eco system of link building is important to longevity and renewed SEO.

Technical Stuff.

Consistent anchor elements are important to prevent 404s. Don’t use abbreviations with naming files and folders. Limit use of dates for file folder names. Your site architecture has to be simple and close to the root domain so the click depth isn’t too great! Links to and from your site can’t be dead ends, and use breadcrumbs! Be wary of canonical issues from similar content across multiple URLs. Treat Cookies and Session IDs properly, privacy laws are ever changed and mismatching them can be dangerous. There’s lots more to go into like header status codes, site maps, GSC Crawl Errors but Reddit has a text limit so I’ve deleted some of my post.

PM me if interested in my services or with questions.

submitted by Draemeth to forhire [link] [comments]

What Is Bitcoin - A Simple Explanation - YouTube What is Bitcoin? Bitcoin is Explained, Simply for Dummies ... Bitcoin explained: How do cryptocurrencies work? - BBC ... Bitcoin explained and made simple  Guardian Animations ... What is Bitcoin and how does it work: Bitcoin explained simply Cryptocurrency for Beginners

As an example of the Bitcoin market's volatility, in October 2013, the price for Bitcoin was hovering around $120-$125 per Bitcoin. Within a month and a half, the price had shot up almost tenfold to nearly $1,000 per Bitcoin. A year later, the price was a third of its peak value at about $350 per Bitcoin. It is unknown when the next price spike will occur (if ever). In this roundup, we cover crypto regulatory developments amid the global crisis effected by the coronavirus outbreak, bank closures, interest rate cuts, and plunging stock markets. Through it all ... The open source Android wallet, Crescent Cash, announced the launch of a new feature that allows people to send bitcoin cash through a text message. If you’ve never learned about Bitcoin before or you’ve tried to learn about it only to get discouraged by how complex it is, you’re not alone. In fact, many of the wealthiest and most influential people in the cryptocurrency world today have told stories about how they initially dismissed Bitcoin as a short-term fad, nerd money, criminal money, or otherwise something less interesting ... Simply put, they do this by grouping every new bitcoin transaction made during a set time frame into a block. Once a block is made, it is added to the chain, which is linked together with a ...

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What Is Bitcoin - A Simple Explanation - YouTube

WHAT IS BITCOIN Simply Explained For Beginners - If you are wondering what is Bitcoin but all you find is technical explanations that only tech lovers can ... Get our free Bitcoin course here - https://chrisdunn.com/free-bitcoin-course This Bitcoin basics video series will explain Bitcoin for beginners. You'll lear... An estimated £3-4 billion is being laundered via cryptocurrencies in Europe every year, the director of Europol has told the BBC. It comes as the Shadow Trea... Baffled by bitcoin? Confused by the concept of crypto-currencies? Well, fear no more. In 190 seconds we explain what bitcoin actually is, where the idea came... Learn More about Bitcoin https://tinyurl.com/y3py9otd

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